About
us
Meet your marketing hit squad
We are a unique team of expert pragmatists armed with reassuringly impactful toolkits and track records. We’ve done it before, over and over, in organisations large and small.
Where commercial momentum, marketing mastery and creative magic unite to deliver your marketing oommmph.
Momentum
The critical business context of purpose, performance and positioning to set your marketing up for success.
Mastery
The marketing machine that links the right strategy to business goals and optimises efficiency, effectiveness and ROI.
Magic
The magic happens when your connected brand delivers your strategy and wins the hearts, minds and share of wallet.
Deborah Mudway
As a commercially driven C-suite marketing leader, Deborah is on a mission to prove the value of marketing. Her experience spans B2B SaaS, fintech and tech marketing, from global brands and scale-ups – at all stages of business size and maturity. She loves driving great business results. Win, win.
Did you know…
Deborah can say "Marketing Oommmph" in 5 languages!
Alison Woolcock
As a consultant and mentor, Alison has led several marketing functions across blue-chip brands, start-ups and everything in between. She loves to roll up her sleeves and nail a business challenge. Her sweet spot is building marketing operations that deliver efficiency and build brand power. Many clients have asked Alison to return at different stages of their journey, because everyone needs an Alison.
Did you know…
Alison re-branded 750 stores in 24 hours?
Gayle Carpenter
As a creative director and founder of creative agency Sparkloop, Gayle has built multiple brands across multiple sectors from the ground-up. A rare mix of creative and pragmatist, she has the ability to see the bigger picture and always challenge the status quo for better design (and business) outcomes.
Did you know…
Gayle designed the Beatles 1 album cover?
When your marketing capabilities don't match your ambitious growth targets you need to call for trusted experts that you can't otherwise afford in-house. We have guided businesses and mentored teams through the transformational changes needed, time and time again.
Our Kickstarter Diagnostic provides key insights and an action plan, fast.
Marketing is costly, but in the right hands it pays dividends. So if you are about to embark on a new growth strategy, need to upgrade your delivery or want to top-up on your in-house skills, we've helped countless businesses to invest wisely.
Our M Effect modules and services are proven to drive commercial results.
When you're looking for high returns you need a low-risk marketing hit squad that can focus on areas of greatest need. Our proven methodology and track record of success (in and out of house) have seen us work with investors far and wide to do just that.
Understand your maturity, capabilities and opportunities with our Kickstarter Diagnostic
Big
marketing
energy
We came together on a mission to help organisations get more from their marketing. Why? Because marketing, done right, drives real value for business.
Our collective experience is wide and deep. From large corporations to start-ups, across sectors, UK and globally. We guide our clients to effective, results at pace and believe in sustainable growth, built on strong foundations. We work with select CEOs and companies with big ambitions to change the status quo and make a difference.
We bring best advice, not egos alongside big marketing energy in strategy, activation and creative flair (all with a get sh** done attitude).
Shamelessly
Strategic.
Powerfully
Pragmatic.
Ridiculously
Results-driven.
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Align your goals at board level
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Create a marketing strategy
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Map out your customer journey
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Align your positioning and messaging
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Define the full value of your solution for customers
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Mentor your team and hire external professionals
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Create operating systems for your team to follow
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Deliver creative toolkits to execute
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Manage KPIs to ensure marketing ROI
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Simply put, it's costly if you get it wrong. So, this is actually an affordable option to get you where you need to be.
A little investment upfront pays dividends in the long term. Start with a Kickstarter with little to no risk or commitment and you will know exactly how much you need to do, and critically, how much it might cost to realise your ambitions.We like to understand your business context to be able to create relevant and robust solutions, so start with our kickstarter diagnostic. This can take the form of a single workshop session or we can dive more deeply into your performance metrics, customer feedback or team input for a more rigorous review. This helps both parties understand the priority areas for focus.
We then work with you to tailor a programme, utilising our modules, the building blocks for success, flexibly as required.It is designed to streamline the process and create a better outcome so we would highly recommend starting there, however, we are very happy to take a brief and work with you in whatever way suits you.
No, our modules are built to take you forward at pace in the key areas that we know drive a successful marketing programme. If you have a specific need we can tailor a solution to fit. Whether that be a campaign, product launch, GTM strategy, website build, database marketing, lead gen programme, working out your marketing ROI or supporting and developing the team and the model, we're here to help.
Approach and results are formidable
CRO, B2B SaaS
Strategy in spades yet all over the detail in delivery
Commercial Leader, B2C
Always deliver value-add cost-effectively
Sales Director, Home Services
They’re up there with phone and car keys for what I need to have within reach
CEO, Travel & leisure
Big marketing energy - a force of nature
CCO, global investment company
Really pull out the stops to work at pace in a fast growth scale up
Founder, Tech start-up
Well seasoned and highly experienced
CMO, FMCG
A brilliant change agent creating immediate impact and long term value
CEO, B2B fintech
Solid, reliable and so easy to work with. They just get things done.
Head of Strategy, Healthcare
Moved me to a sustainable position where my team’s marketing actions reap rewards.
COO, Financial services
Speedy, straight to the heart of the issue and fast results.
CEO, Insurance
A rare mix of strategic thinking and practical effective application.
CMO, Consumer electronics
I now have super brand which allows me to compete on a completely different level.
CFO, Laundry
What people say
Are you ready to discover what sustainable growth looks like?
Take our survey to rate your M Effect now. Or get in touch to find out about our Kickstarter diagnostic for more in-depth insights and your personalised action plan.